Richard Liu’s JD.com (Jingdong in Europe) has welcomed the Italian luxury brand Bottega Veneta to its e-commerce platform. This is the first luxury fashion brand from Kering Group to join JD.com, China’s largest retailer.
During the first 10 minutes of JD.com’s anniversary sales 618, which is also China’s largest mid-year shopping festival, transaction volume of Bottega Veneta increased threefold year-on-year.
Shoppers can visit the Bottega Veneta online flagship store by searching for “BV” or “Bottega Veneta” on the JD app.
About Bottega Veneta and Its Creative Director
Bottega Veneta is a fashion house known for its high-quality craftsmanship and creativity.
Founded in Vicenza, Italy, in 1966, the brand takes inspiration from Italian culture with a global outlook. The fashion house uses quality materials to craft refined, considered pieces. Bottega Veneta’s core philosophy centers on innovation, style, and luxury.
Matthieu Blazy became Bottega Veneta’s Creative Director in 2021 after a year spent as the brand’s Ready-To-Wear Design Director. He is a graduate of La Cambre, one of Belgium’s leading art and design schools.
Blazy began his fashion career as a designer for Raf Simons. He then joined Maison Martin Margiela, working on the Artisanal collection and the women’s ready-to-wear show. Blazy was a Senior Designer at Celine in 2014, before working at Calvin Klein from 2016 to 2019.
Bottega Veneta Items on Richard Liu’s JD.com
Bottega Veneta’s joining marks the first Kering fashion brand to launch a flagship store on JD.com. Kering also owns Balenciaga, Gucci, Alexander McQueen, and Yves Saint Laurent.
By joining JD.com, Bottega Veneta will launch an extensive product line with more than 2,000 items, including:
- Ready-to-wear clothing.
- Small leather goods.
In future seasons, Bottega Veneta will expand its product offerings to continue meeting the needs of JD consumers.
The luxury brand has already pre-launched its Wood Stitching collection on the JD.com platform. The collection includes the bag lines Cassette, Belt Cassette, Acro, and the new style Canette.
For instance, the small Brick Cassette waffle bag is available in black, white, light brown, and fennel green. JD.com also carries the Candy Cassette bag in powder pink, oatmeal, and sage green.
Both women’s and men’s Bottega Veneta bags are available on JD.com.
The Bottega Veneta and JD.com Partnership
JD.com and Bottega Veneta will offer Chinese consumers diverse products and top-quality services. This partnership is particularly significant as China may become the world’s largest luxury market by 2025.
Jingdong will provide comprehensive operational support and marketing resources to Bottega Veneta. The parties will enhance consumer-brand interaction and identify more potential customers by:
- Launching new products.
- Leveraging key gifting moments.
- Capitalizing on JD’s marketing tools.
The collaboration serves to strengthen JD.com’s track record of successful collaborations with top luxury brands. By the end of last year, the number of luxury brand flagship stores on the platform exceeded 400, showcasing JD.com’s prominence in the luxury sector.
Internationally renowned brands are increasingly opting to partner with JD.com due to the company’s exceptional supply chain and logistics capabilities.
Read more retail news from Richard Liu’s Jingdong.
About JD.com (a.k.a. Jingdong)
JD.com, also known as Jingdong, is technology and service enterprise with supply chain at its core. Founded by Richard Qiangdong Liu, JD.com is a renowned leader in China’s e-commerce industry and the company has expanded across retail, technology, logistics, healthcare, insurance, property development, industrials, private label, and international business. Ranking 46 on the Fortune Global 500, JD.com is China’s largest retailer by revenue.
JD.com serves nearly 600 million customers and has set the standard for e-commerce through its commitment to quality, authenticity, and competitive pricing. The company operates the largest logistics infrastructure of any e-commerce company in China, pioneering a standard experience of same- and next-day delivery. JD.com also promotes productivity and innovation across a range of industries by offering its cutting-edge technology and infrastructure to partners, brands, and diverse sectors.