Introduction:
Are you struggling to get your blog posts read? Have you ever wondered why your blog post titles aren’t ranking? The answer may lie in the title itself. Your blog post title is the first thing a reader sees. It’s your golden opportunity to make a great first impression. In this post, we’ll discuss 7 secrets to writing a winning blog post title that ranks and engages readers.
1. Clearly communicate the subject:
Your blog post title should clearly communicate what your post is about. The title should be specific and give the readers a clear idea about the content of your post. Avoid clickbait titles that manipulate readers with sensational headlines that ultimately mislead them.
2. Use strong keywords:
Using strong keywords in your title can improve search engine rankings. Don’t stuff your title with keywords relentlessly, though. You should use long-tail keywords which are phrases containing three to five words and are more specific than short-tail keywords.
3. Use active voice:
Using active voice in your title can lead to better engagement. Passive voice can make your title sound boring, which is why it’s important to use active voice as much as possible.
4. Keep it under 70 characters:
When writing your title, keep it under 70 characters. Longer titles are less likely to be read in full and can hurt your SEO ranking.
5. Make it visually appealing:
Your title should be visually appealing. Use capitalization, punctuation, and bold font to make keywords stand out and catch people’s attention. Also, keep in mind that readability should be your top priority. Avoid using fancy fonts that may be difficult to read.
6. Use numbers:
Using numbers in your title can instantly grab the reader’s attention. Readers find numbered lists and articles more appealing because they know exactly what to expect.
7. Be unique:
Your blog post title should be unique. Don’t use the same title as others. Try to come up with creative and unique titles that stand out from the crowd.
FAQs:
1. What is a recommended length for a blog post title?
Your blog post title should be under 70 characters to avoid it being truncated in search engine results.
2. Can I use clickbait titles to increase engagement?
While clickbait titles can drive clicks and traffic, it can also have a negative impact on your blog. Avoid using clickbait titles that are ultimately misleading.
3. How can I make my blog post title visually appealing?
Use capitalization, punctuation, and bold fonts to make important keywords stand out. Also, make sure your title is readable and free from fancy fonts.
4. Can titles with numbers attract more readers?
Yes, people find numbered lists and articles more appealing. Using numbers in your title can instantly grab the reader’s attention.
5. Are long-tail keywords better than short-tail keywords?
Yes! Long-tail keywords are more specific than short-tail keywords and can help improve your search engine ranking.
6. Should I use passive voice in my title?
Avoid using passive voice as it can make your title sound boring. Use active voice as much as possible.
7. Do I need to have a unique title for my blog post?
Yes, having a unique title is crucial. Avoid using the same title as others. Try to come up with creative and unique titles that stand out from the crowd.
Conclusion:
Writing a blog post title that ranks and engages readers is crucial to the success of your blog. Keep your title clear, specific, and visually appealing. Use strong keywords, active voice, numbers, and keep it under 70 characters. Always remember to be unique and don’t use clickbait titles. By following these secrets, you can write blog post titles that not only rank well on search engines but also engage your readers. Finally, don’t forget to add a call-to-action at the end of your post to encourage readers to engage with your blog.